Warner Music Group to Partner With TikTok in Music Licensing Deal

Warner Music Group, the record label conglomerate behind artists such as Radiohead, AC/DC and Madonna, has signed a licensing deal with Chinese short-video app TikTok to boost its social media revenues.

The multi-year deal will help Warner Music’s artists and songwriters unlock new revenue and marketing opportunities from TikTok’s more than 1 billion users, the companies said on Tuesday.

The financial terms of the deal were not disclosed.

Social media platforms like TikTok have seen many new artists go big when content featuring their music went viral, helping them clinch major record deals.

Read the source article at Yahoo Finance