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Big Law

Yahoo Enters 30-Year Agreement with Taboola, Takes 25% Stake of Company

Yahoo and Taboola announced on Monday that they have entered into a 30-year commercial agreement which will see Yahoo receive just under 25 percent of the pro forma equity of Taboola, making it the company’s largest single shareholder. According to the agreement, the Israeli-founded digital advertising platform will exclusively power native advertising across all of Yahoo’s digital properties and will be available to buy through the Yahoo DSP.

Yahoo believes the deal will help it further enhance its own unified advertiser offerings, enhance consumer experiences across Yahoo’s owned media properties, and participate in significant shared value creation as.

Taboola went public last year via a SPAC merger at a $2.6 billion valuation, but as of Monday had a market cap of just $455 million.

Read the source article at calcalistech.com

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