TikTok Launches Its E-Commerce Business in the U.S.

TikTok has officially rolled out its e-commerce business in the United States after months of testing, according to a blog post on Tuesday, as its Chinese-owner ByteDance looks to capitalize on the popularity of the social media app.

TikTok is bringing online shopping through a series of features on its main app and is hoping to replicate the success of Asian platforms Shein and PDD Holdings’ Temu.

TikTok’s more than 150 million users in the U.S. will now be able to see videos and live streams with links to purchase items on their feed, as it offers tools to content creators, brands, and merchants to create shoppable content.

Read the source article at Yahoo Finance