Gwyneth Paltrow’s Goop Hit With a Trademark Lawsuit Over Several of Its Female Health Products

Good Clean Love Inc. is suing Gwyneth Paltrow’s company that specializes in female and health hygiene products for allegedly selling products using a confusingly similar trademark and creating a likelihood of reverse confusion.

GCL says it filed suit “to prevent the calamitous situation where a junior trademark user, with substantial economic power, saturates the marketplace with a trademark that threatens to overtake a smaller senior user’s mark and usurp the senior user’s reputation and goodwill.”

GCL alleges Goop Inc—which launched in 2008—is intentionally using the “Good. Clean. Goop” mark in connection with several sexual health products to order to benefit from GCL’s already established “Good Clean Love” trademark for similar products. Goop’s allegedly infringing products include “The Pleasure Seeker Daily Chews,” according to the complaint filed in the US District Court for the District of Oregon.

Read the source article at Fortune