Lawmakers Reintroduce Bipartisan Bill to Allow News Media to Negotiate with Big Tech

A bipartisan group of U.S. lawmakers reintroduced a bill to allow news organizations to join together to negotiate ad rates with tech giants such as Alphabet Inc’s Google.

The measure would allow news broadcasters and publishers with fewer than 1,500 full-time workers to jointly negotiate ad rates — many of which face financial struggles. One of the biggest of the companies placing online ads for advertisers is Google.

News organizations have complained for years they are not sufficiently compensated for readers that their content attracts.

Read the source article at finance.yahoo.com