Mattress Firm and iHeartMedia Partner Together to Launch Podcast
Mattress Firm, the nation’s largest mattress specialty retailer, is celebrating International Podcast Day today with the launch of a new podcast series “Chasing Sleep,” produced in partnership with iHeartMedia, the No. 1 podcast publisher globally according to Podtrac. The series is hosted by Anahad O’Connor, a widely respected wellness expert and health columnist, and explores the sleep routines of astronauts, ultra-marathon runners, emergency room doctors and other people who lead extraordinary lives.
Over the course of eight episodes, released weekly between September-November 2022, listeners will learn about what it takes to perform in environments that threaten quality rest and recuperation, and the techniques used to acclimate and adapt.
The first episode of “Chasing Sleep” stars ultra-marathon runner YiOu Wang and neurophysiologist Dr. Louisa Nicola in a revealing discussion about the rest and recuperation needed to endure strenuous races of over 100 miles. Wang’s story and habits offer a contrasting perspective to that of today’s always-on society where sleep is often deprioritized.
