For the first time, Netflix executives spoke at length about the company’s video gaming aspirations. Their rationale for expanding the company’s product offerings was very… Netflixian.
Superficially, Netflix will start offering mobile games to subscribers for no additional charge to add value to the service. Subscribers in the U.S. and Canada declined by 400,000 in the second quarter, a sign the business may be reaching a near-term saturation point. Adding video games may entice new customers while reducing churn.
“The success of this initiative is about great games, fundamentally,” Netflix chief operating officer and chief product officer Greg Peters said during his company’s second-quarter earnings conference call Tuesday. “We think we can deliver more entertainment value through [games].”