North Carolina Attorney General Josh Stein announced Tuesday that he is suing the founders of an e-cigarette maker over his concerns that their product is being marketed to children through kid-friendly flavors and poor age verification.
Stein announced at a news conference that he is suing Juul founders James Monsees and Adam Bowen. He also said he is launching a statewide investigation into several e-cigarette manufacturers, distributors and retailers.
“All companies and individuals involved in manufacturing, distributing and selling e-cigarettes in North Carolina should hear this message loud and clear,” Stein said. “If you get North Carolina’s teens addicted to nicotine, there will be consequences.”