Adobe Explores Partnering With OpenAI as It Adds AI Video Tools

Adobe is in the early stages of allowing third-party generative artificial intelligence tools such as OpenAI’s Sora and others inside its widely used video editing software, the U.S. software maker said on Monday.

Adobe’s Premiere Pro app is widely used in the television and film industries. The San Jose, California, company is planning this year to add AI-based features to the software, such as the ability to fill in parts of a scene with AI-generated objects or remove distractions from a scene without any tedious manual work from a video editor.

Both those features will rely on Firefly, an AI model that Adobe has already deployed in its Photoshop software for editing still images. Amid competition from OpenAI, Midjourney and other startups, Adobe has sought to set itself apart by training its Firefly system data it has full rights to and offering indemnity to users against copyright claims.

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