Sleep Number Announces Renewal of Partnership with the Dallas Cowboys
Today, Sleep Number Corporation (Nasdaq: SNBR), the sleep and wellness technology leader, announces a renewed five-year commitment to the Dallas Cowboys. Sleep Number will continue to be the “Official Sleep + Wellness Partner” for the Cowboys through the 2026-2027 season.
The two organizations initially partnered in 2017. An early adopter among NFL teams to use quality sleep as a training tool, the Cowboys optimized player performance by having players sleep on Sleep Number’s innovative 360® smart beds. Now, approximately 85% of the Cowboys players, coaches and trainers get quality sleep, biometric data and personalized insights from the smart beds. With this contract renewal, Sleep Number will continue to provide sleep expertise to players and staff, including access to Sleep Number’s sleep health physicians and experts. And the two purpose-driven organizations will pair up on community relations initiatives that supports cancer patients and caregivers in the 2022-23 season.
“Sleep Number’s relationship with the Dallas Cowboys was formed around a deeply held belief that great partnerships start with shared purpose,” said Kevin Brown, Executive Vice President, and Chief Marketing Officer at Sleep Number. “The Cowboys are one of the preeminent football clubs in NFL history; it only makes sense that they would seek out and adopt a data-driven, sleep technology leader like us to help drive their sleep health and recovery.
