Big Law
Dating App Bumble Acquires France’s Fruitz
Bumble Inc said on Monday it has bought France’s Fruitz in its first acquisition, as the dating app company tries to strengthen its foothold in Europe, where it plays catch-up with Tinder owner Match Group.
The financial terms of the deal were not disclosed.
Launched in 2017, Fruitz is a freemium dating app popular with Gen Z and used across Europe. It allows users to convey their dating preferences through four fruit metaphors – cherries, grapes, watermelons, and peaches.
