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Consumer Law

Disneyland Responds to a Lawsuit Over the Magic Key Annual Pass

Disney has hit back at the civil lawsuit against Walt Disney Parks and Resorts in California. The company has filed a notice of removal and plans to take it to the U.S. District Court. 

Disneyland rolled out a new program called “Magic Key” on Tuesday. It is meant to replace the much-loved annual pass program and to signal, according to a Disneyland announcement, that “you belong to the community of core Disneyland fans who all share a passion and love for the parks.” Magic Key went on sale August 25, 2021.

Since the rollout of the program, there has been nothing but challenges. Fans believe Disney falsely advertised the highest tier of their program which projected “no blockout dates.”  Buyers reported having difficulties booking reservations due to the limited amount of reservations available for tier holders—hence the lawsuit.

Read the source article at Deadline

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