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Big Law

General Motors Sues Ford Over the Naming of ‘BlueCruise’

Back in April, Ford renamed its new hands-free driving technology BlueCruise. Fast forward to today, and that new name will face a challenge in court from General Motors.

Just after midnight on Saturday, GM released a statement claiming that Ford’s new technology infringes on its Super Cruise trademark. According to Reuters, GM also alleges that the BlueCruise name infringes on the copyright of Cruise, the self-driving vehicle company in which GM has a majority ownership stake.

The lawsuit alleges that Ford knowingly selected the BlueCruise name to “cause confusion.” It suggests that Ford is looking to cash in on “the equity our products and technology have earned over several years in the market.” GM claims trademark infringement and unfair competition and seeks an order to stop Ford from using the name. The suit also seeks damages in an unspecified amount.  

Read the source article at The News Wheel

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