SiriusXM Will Target Younger Customers With New App and Streaming Service

SiriusXM announced Wednesday that it will launch a revamped app and a newly priced streaming plan as it pushes to attract younger customers.

The company will launch the offerings on Dec.14, first on streaming, and later in car interfaces. It will price the new plan at $9.99 per month.

“Our growth audience is millennials and younger, who are willing to pay for an experience,” CEO Jennifer Witz said during an event Wednesday where the company unveiled the new services. The star-studded event included appearances by Howard Stern, Conan O’Brien, Andy Cohen and Kevin Hart, and a performance by Kelly Clarkson.

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