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Big Law

LinkedIn Makes Its First Israeli Acquisition for $80 Million

In its first Israeli acquisition Microsoft-owned LinkedIn is acquiring Israeli marketing analytics platform Oribi for $80 million.

Founded in 2016 by Iris Shoor, Oribi develops technology to collect data on users’ online behavior, helping companies optimize their marketing campaigns.

LinkedIn, the world’s largest professional network, plans open a new center in Tel Aviv that initially will employ 50 people including Shoor and several other Oribi staffers.

Read the source article at Google

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