Big Law
Lululemon Will Launch a Monthly Membership Program
Lululemon is launching a membership program — and it’s about more than workout clothes.
The athletic apparel retailer will debut two tiers of memberships, one free and one paid, in a bid to build a stronger base of loyal customers. The offerings come with exclusive access to items, events and fitness classes.
Lululemon says the move could help the retailer lower its cost to acquire customers, as it creates the “most immersive fitness marketplace” in the industry.
