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Big Law

Peloton Shares Surge 15% As It Launches a Partnership With TikTok to Offer Short-Form Fitness Classes, Other Content

Peloton launched a partnership with TikTok on Thursday as part of its strategy to change its public perception and attract a broader array of customers as sales and profits fall.

The partnership will create a new fitness hub on the social media platform dubbed ”#TikTokFitness Powered by Peloton.” It will feature short-form fitness videos, longer live classes, content from Peloton’s instructors and collaborations with TikTok creators.

Shares of Peloton surged more than 15% after the news was announced and closed about 14% higher.

Read the source article at CNBC

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