Snapchat and Ticketmaster Partner to Match Users With Live Events in Their Areas
Snapchat is partnering with Ticketmaster to launch a new way for users to discover live entertainment events within the Snap Map, the company announced on Wednesday. The new feature will be accessible through a new in-app Mini. For context, Snap Minis are third-party programs that live inside Snapchat’s Chat section. The new “Ticketmatcher Mini” matches users with events they might be interested in based on their preferences.
To get started, users can access the Ticketmatcher Mini through the rocket icon in the Chat section of the app. From there, users will be promoted with a brief survey to gauge their interests. The app will then display suggested upcoming shows based on your preferences that you can swipe left and right to browse through. The company sees this as a reimagined dating app that pairs users with interesting events as opposed to partners.