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Big Law

Victoria’s Secret Will Test Out a New Type of Store This Fall

Victoria’s Secret is getting a makeover.

The lingerie maker is preparing to to spin out of L Brands into a separate public entity next month known as Victoria’s Secret & Co., and part of its strategy is to move away from traditional shopping malls.

During a virtual investor presentation on Monday, Victoria’s Secret & Co.’s CEO Martin Waters explained the retailer plans to test a “store of the future” at three locations later this fall. One of these new stores will be in an off-mall strip center, Waters said. That will be followed by another 10 test locations in 2022, the majority of which will be off-mall.

“We can take advantage of the traffic that’s in those clearance and off-mall locations,” Waters said in the presentation. “It’s about a flexible environment where we can move merchandise around — based on what’s selling best, and selling less.”

Read the source article at cnbc.com

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