DraftKings and Genius Sports Partner in a Multiyear Sports Betting Data Agreement
Sports betting company DraftKings is positioning itself for the National Football League season, aligning with Genius Sports in a multiyear agreement over data.
The deal provides DraftKings with exclusive sportsbook data around the NFL, as Genius Sports is the official rights holder of the information. Th companies said Wednesday that DraftKings will get access to Genius’ live video feeds from over 170,000 sporting events per year and fan retention services like marketing tech to lure customers. This software allows DraftKings to buy advertisement space at key moments of live sporting events; hence, lure customers.
Terms of the deal were not disclosed.
DraftKings Chief Business Officer Ezra Kucharz called the partnership “mutually beneficial,” adding in a statement that aligning with Genius will allow the company to “expand on the capabilities of our products and provide new and exciting features for our customers like single-game parlays.”
