Big Law
Burger King Expands Its App-Based Rewards Program
Burger King (QSR) is rolling out its app-based loyalty program nationwide, expanding its digital presence as the industry leans in on COVID-19 dining trends that have successfully lured in customers.
On Thursday, the fast food giant announced that its “Royal Perks” will launch in two-thirds of restaurants by September. Initially, Burger King tested the program in a 3 market pilot in Los Angeles, Miami and the New York Metro area that began in February.
