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Big Law

Genius Sports Expands Its Marketing With the Acquisition of Spirable

Sports data and technology firm Genius Sports has entered into a definitive agreement to acquire creative performance platform Spirable.

Genius says the deal, the value of which has not been disclosed, will expand the company’s ability to deliver fans contextually relevant and personalised content.

London-based Spirable allows brands, agencies and rights holders to create, automate and optimise personalised content. The at-scale offering uses live and contextual data and artificial intelligence (AI) to distribute content across digital media channels such as Facebook, Twitter, YouTube and Snapchat.

Read the source article at sportspromedia.com

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