Samsung Unveils Two New Foldable Smartphones to Challenge Apple’s Premium Dominance

Samsung Electronics unveiled its latest foldable smartphones on Wednesday, keeping prices around the same level three years in a row as it seeks to challenge Apple’s dominance in the premium market.

The world’s largest smartphone maker pioneered the segment in 2019, betting that it would appeal to consumers looking for a bigger screen to consume content, while its foldable displays keep the overall phone size compact.

Foldable phones remain a niche product category, carving out 5% of the global premium smartphone market, although the sector has grown rapidly from just 0.3% in 2019, according to research firm Counterpoint.

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