Amazon’s New Service Allows Users to Buy Physical Items Through Mobile Games

Amazon said on Tuesday it had begun selling users of mobile games related physical items such as T-shirts and toys as it teamed up with the makers of Pokemon GO to provide merchandise related to a new game.

The e-retailer announced a business-to-business program called Amazon Anywhere allowing video game makers to sell goods directly through their respective platforms.

Amazon is the latest retailer to create merchandise aimed at gamers, following efforts of stores like Walmart, Nike, Gucci, Lacoste and PacSun that have created competitions, fashion shows and virtual goods in games.

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