Nike Notches Win in Its Latest Effort to Register U.S. ‘SNKRS’ Trademarks

Nike NKE.N convinced a U.S. Patent and Trademark Office tribunal to revive the shoe giant’s bid for federal trademark rights in “SNKRS,” the name of its popular smartphone app for sneaker sales.

The Trademark Trial and Appeal Board on Friday overturned a trademark examiner’s determination that “SNKRS” was a generic term for sneakers that could not receive trademark protection.

Nike’s trademarks will now be published in the USPTO’s Trademark Gazette, where other parties will have 30 days to challenge them before they are registered.

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