The Brooklyn Nets Partner With SeatGeek to Boost NBA Ticket Sales
The Brooklyn Nets will partner with SeatGeek to sell tickets, the parties announced Wednesday.
SeatGeek is a mobile ticketing company that allows consumers to buy and resell tickets on its platform. It also compares ticket prices with its Deal Score technology, makes revenue on transaction fees, and can earn a percentage of rightsholder ticket prices.
Founded in 2009, SeatGeek is a software as a service company that raised over $290 million and is now valued at approximately $571 million, according to financial data company PitchBook.
SeatGeek’s deal with BSE Global, which operates the Nets and Women’s National Basketball Association’s Liberty franchise, starts in October and provides a brand presence. The company will take over naming rights for the plaza location outside the Barclays Center – located under the arena’s Oculus display. It will now be called “SeatGeek Plaza.”
