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Consumer Law

Woman Sues Kraft Over Claims of Misleading Preparation Time for Velveeta Shells & Cheese

A Florida woman is accusing Kraft Heinz of misleading advertising, based on the time it takes to prepare a single-serving cup of microwavable mac and cheese.

While the company markets its Velveeta Shells & Cheese as being “ready in 3 1/2” minutes, Amanda Ramirez says that’s only the amount of time each cup needs to be microwaved — and that the actual preparation process, from stirring in water to letting the cheese sauce thicken, takes longer (she does not specify how much).

A 15-page class-action lawsuit filed earlier this month alleges that parent company Kraft Heinz sells more of the product, and at a higher price, than it would if it didn’t mislead consumers about the pasta’s prep time.

Read the source article at npr.org

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